Thesis Drivenās Buy Box series is only for accredited & institutional investors seeking to find the entrepreneurs and projects shaping the future of the built world.
In this edition, Brad & Paul put on their āinstitutional investorā hats and do a deep dive on the business model of The Beginning, the new 45,000-square-foot Members' Club for Families coming to Brooklyn Heights.
Join the investor deep dive next Wednesday, June 25 (Register here)

About the Event
š
Date & Time: Tuesday, August 13 | 3:00 PM ā 4:00 PM ET
āšļø Hosted by: Thesis Driven
āšÆ Audience: Accredited investors
š Location: Virtual (Zoom)
āFrom social clubs to wellness resorts, hospitality has long catered to adults. But what happens when you design a destination around the full modern familyāand structure it to scale?
āJoin us for a 60-minute deep dive with the founders of Brooklyn's new Members' Club for Families, The Beginning.
āBuilt and operated by Michael Schoen & Chris De Koos of Little Big Hospitality, the club provides a fully programmed, design-forward, family-first platform combining childcare, enrichment, wellness, dining, and community under one roof.
āIn this session, Paul & Brad will act as "institutional investors", engaging directly with Michael & Chris to learn about their journey, dissect the business model, and explore its growth potential and how it fits within todayās capital frameworks.
āWhat Weāll Cover
āWhat makes bundled programming, F&B, and care services investable
āWhy underutilized urban space is ripe for family-first formats
āThe OpCo/PropCo structure behind Little Bigās hybrid model
āThe platform potential: network effects, brand equity, and non-dues revenue
āHow institutional investors assess family-first hospitality as a scalable category
āSpeakers Include
āThe Founders
āāMichael Schoen, Little Big Hospitality
āChris de Koos, Little Big Hospitality
āThe "Institutional Investors"
āāPaul Stanton, Thesis Driven
āāBrad Hargreaves, Thesis Driven
āšļø Register now to explore how a category-defining family hospitality model is being shaped ā and scrutinized ā through an institutional lens.
Look forward to seeing you there ā
Brad & Paul